Understanding Opportunities for Elderberry Sales

Wednesday, April 22, 2020 from 1:00 - 2:30 PM

This informative, interactive webinar featured:

• Buyers within specialty food and herbal industries discussing what they look for when sourcing elderberry and/or flowers
• UC Davis Department of Food Science & Technology research comparing phenolic compounds of blue elderberry (Sambucus nigra ssp. cerulea) to those in European black elderberry (Sambucus nigra ssp. nigra)
• Insights on the market potential for blue elderberry in California
• Q&A and discussion with elder buyers and growers

Speakers:

• David Doty, Botanical Development Manager, Mountain Rose Herbs
• Merrilee Olson, Founder, Preserve Farm Kitchens
• BJ Avery, Director, Sonoma County Herb Exchange
• Katie Uhl, UC Davis Food Science and Technology
• Dr. Sonja Brodt also shared the background and context of UC SAREP's project on blue elderberry

You can find more information on blue elderberry at Elderberry Resources.

Resources